Dorritos has (or will) create an application that lets you control the content on your browser screen. So instead of seeing ads (which typically make up about 30% of your screen), you can see useful stuff like NFL game trackers or pictures of your cat, Mr. Jingles.
It's kinda, sorta changing the internet. But I ask 2 questions: 1. Is it still advertising? and 2. Do you care? (slash - do you think advertisers will care that they're being blocked.)
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