Speaking of packaging.

I guess it's not bad to say ones' various brand names are a "family" - but when the word "family", "pack", and "beer" come too close together, you might be saying something different altogether.

Johnny: "Look Mom! Let's get the family pack!"
Mom: "Good thinking, son. It's always smart to save on the essentials! Let's get two. We all know how your sister's a booze-hound."
Johnny: "Gee, Mom. You're the best!"

Things I wish clients knew_1.doc

Just because you SAY "stylish" doesn't mean people will believe that it actually is.

Especially, if it's not.


(Can you spot all the client mandated jargon in this packaging?)

Direct Response TV

You might have to make one of these some day. Think about it.

(by the way...roll lavishly in the opening line of this one. In fact, bathe in it. I did and it was quite enjoyable.)

Baseball, Conan/1864-style

Conan exploits a crazy take on an old sport with an advertising reference to boot.


Conan O'Brien 1864 Baseball
by Youpinadi

Yearbook Yourself

I'm not sure the details surrounding this microsite (shudder - "microsite" - ugh), but it seems a few malls of significance throughout the country have hopped onto this idea of "fashion through the years."

1. Upload a picture of yourself (the dumber, the better)
2. Work your mug into one of several previously formatted headshots from yearbooks.
3. Laugh
4. Hopefully click on one of the various brand links within the page.

It provides me entertainment and a means by which to waste a few minutes. It's not overly branded. And I think it makes sense.

I like it.

Something should go here

This was at a Texas Tech basketball game last year. They're ages 6-8.

Do something else.

Like this guy.




He's a creative at my agency. And a country singer.
I can look him up on iTunes and buy his songs.
A strange dynamic, yes.
But cool? Absolutely.

Or this guy.



Another creative at my agency.
He wrote a children's book about a little doggy.
I can find him in Barnes & Noble.

Me?
I'm into Rubik's cubes.
I have yet to figure a way to earn $ with them.
But it's comin'.
I can feel it.

This is what concepting looks like:

(sometimes)


most of the time, it looks like this:

Really?