Tracking study.

Have you ever landed on a web page and wondered "How the F did I end up on this page?"

It's behavior. Your behavior. And it was shaped by all the sites before the one you ended up on. They guided you to something you may not have otherwise seen. And there were other internet-gems that you may have passed up to get to where you are.

In Ad grad school, I was once asked to complete a flow chart of a web session. Tracking where I started. And ultimately, where I ended up. Though it might be a good exercise, it felt a bit contrived. I felt like I HAD to find the next page to go to. I was looking for it. When, in a natural setting, I never feel like I'm looking for it. It just happens.

Something happens to guide me. It seems almost like it's a decision already made for me. And who made the decision? A number of people. From brands, to media, to me.

But maybe there's a way, as advertisers, we can use this. To play internet fate. Who knows where it could take you:

whocanisue.com

There's so much to be said about the fact that this site even exists. And that a huge billboard advertising it's existence is on my way to work. Every day.

Merry Christmas

Also liking...

this. Though I hear I'm the last one on the planet to have seen it.

See more Jack Black videos at Funny or Die

Power to the players.

Totally, wholeheartedly, undeniably digging this Game Stop campaign. Best stuff to come of The Richards Group in '08.

"Coverage you can count on"

is not a phrase I will ever use should I ever be tapped for local news advertisements.