All shook up.

Making an everyday experience unique again AND joining it with a coherent message?

Nothing short of brilliance.

Not embedded for a reason. Click the picture to link or here.

VA my home.

Too good to not hit apple+C on the embedded.

Look how far we've come

At my agency, we have this horrid meeting at 8am every Monday where we announce our goings-on for the week. The upside is that sometimes, somebody compiles a reel of their favorite spots/favorite videos/favorite___. Then they play it before our meeting.

Sometimes the reels have a theme. Sometimes they don't. This morning's did.

It was basically a look back on some supreme examples of advertising circa 1952. And after we had a good laugh at them, the owner of our agency said "Just think of how people will laugh at your work 50 years from now."

Touche. Toooo. Shay.

Time to learn how to do this:

Animated typography.

Why is it so fascinating to watch words dance?
More here.

I hate water drinkers.

You know the kind. They walk around swinging their Nalgene bottles like a new religion.

I’m terribly sorry if you’re one of them. I do realize that, despite the ridiculous nature of carrying water around from meeting to meeting in an office environment, a healthy 8 glasses a day is a good religion to follow.

But when I head to the break room to grab a steaming Styrofoam cup of coffee, I don’t want you in there.

Because when I reach for that Styrofoam cup, you reach for one too. And instead of filling it to the brim with crushed, roasted, chocolate beans from some Columbian plant harvested by Starbucks, you fill yours with crisp, bubbling water from the jug perched atop that insidious looking fountain.

And with every sip of my black coffee, I blacken my soul. For I am not as pious as you, Water Drinker.

And that’s why I hate you.

While we're on the topic of POP

What is this you ask?

Well, it's quite simple.

It's a 3 dimensional, miniature replica of a cereal box that juts out into my face on the cereal isle.

Curiously stupid.

But it got my attention.

The name of the "NEW!" cereal was also curiously stupid. Because it's not so much a new name as much as it is a qualifier to distinguish itself from another familiar cereal. And, of course, by that I mean "Honey Bunches of Oats." There's no honey. There's no oats. Just bunches!

And it's tone is almost like it's jeering the other cereal. Like "I can do what you do with JUST bunches! Beat that."

I can't recall any other product ever that has named itself almost in spite of another product within the SAME category made by the SAME parent company. If you can see in the lower part of the picture H.B.O.O. is right beneath it's new brother. Brilliance.

(Also, I felt the inherent need to apologize for my recent lapse in posting, but then I realized I wasn't really sorry. But I do intend to make up for it. Both for the lack of posting and for the not feeling sorry about it.)