Wednesday, May 28, 2008

Dance, Dance, RevoRobot.

This, in some small way, makes me feel less guilty about devoting my life to selling people things they didn't know they wanted.

Sony taught some robots to dance.

Nobody applauds. Poor, creepy guys.



Tuesday, May 27, 2008

Someecards

Once again, I must stress the importance of wasting at least .50 hours a day browsing someecards.com.

Friday, May 23, 2008

Ultimate Integration

Weezer takes YouTube stars and makes them real stars.

What makes this video great is they actually recruited these characters to perform. They didn't just take clips from their actual videos and try to match them to the song's lyrics. That wouldn't have been cool.

This, however, is.

And of course, like any good reunion, they got all of them in the same room at once.

Simple idea turned awesome. Probably a bitch to produce though.



Smart.

Ok. Seriously.
How long did you expect me not to post something about advertising?


I held out as long as I could.

I like this:



My, My, My

Niece. Rapidly approaching the big 2, I take a look back on how crazy-fast she grew.

SEPTEMBER 2006
NOVEMBER 2006
APRIL 2007
JULY 2007
APRIL 2008


Thursday, May 22, 2008

Coke Zero

Amsterdam style.

Someone on Adcritic said this:


I say Yes.

To this one. Maybe not the others in the series.






Wednesday, May 21, 2008

On great work.

A creative director at my agency said of great work:

"I look at those ads with equal parts infatuation and rage."

The litmus test for putting together a great book? Perhaps.


Tuesday, May 20, 2008

Mixed Media

The internet can provide you with nearly everything. Even a panda-dog.

The great thing about spec work is

it doesn't have to be approved.

Like this campaign for Clue board games. Found this on trendhunter.com and while it didn't state if this was produced or not, I'm going to guess NOT.


From Trendhunter:
Created by Jenny Luong and Jared Friedberg at Humber College in Toronto, Canada the campaign places special liquid soap dispensers that contain blood-red colored soap in public washrooms. When you try to wash your hands, the soap creates the realistic illusion of you washing the blood off your hands.



Pretty cool idea, but I'm not sure how the average consumer would react to inadvertently dousing their hands in blood-like soap, courtesy of a board game.

I also think it would hear a resounding chorus of crickets if they presented it to the suits and ties at Hasbro.

But, it never hurts to keep thinking. Always.



The VCU AdCenter of directing:

SpotLab


Monday, May 19, 2008

Do it again

So, would this be non-traditional media for music videos?
Or just cool?

Stories

I may have posted this spot before, but it still stands as one of my favorites. Why? Because it tells a story.

It sucks you in and makes you forget, if only for a little while, that you're being sold something. It becomes your friend. You bond with it and the character it portrays. And yet, as much as it is telling the story of this woman, it's also telling the story of a brand.

Notice that there's no brand logo at the bottom of the screen to cue us in that "Oh, this is a Saturn commercial." Why? Because that's what it becomes when you do that - a commercial. Not a story. And I'm suddenly less interested.

They wait till the end for the big reveal. And they can afford to because they've lured my attention. And they keep it going with a story - not a product.

Most brands and products, especially Saturn, I have no particular relationship with. But people? I have a bond with people. Maybe not this one in particular. But tell me her story. Maybe I'll find out.

I don't want to be sold stuff all the time. And in fact, that's exactly what I expect from commercials. To be sold stuff.

But when you're caught off guard by entertainment, it suddenly becomes less intrusive. Your brain is naturally drawn to it instead of immediately turned off. And you learn something.

Good for me. Great for Saturn.

Single Most Important Message: Saturn never treats their customers like a number.

(or more likely) Saturn, while being a large car manufacturer, still has superior customer service.


Wednesday, May 14, 2008

Where would I be

without audio-visual aid? I guess I'd be a writer. But that's scary. People are too ADD for writing alone.

500 pages? No pictures? Are you kidding me? Have you even made it this far?

Doesn't matter if it's 5 paragraphs. The attention span of the modernized public at large is dwindling by the second. How am I supposed to retain it with words? Words? We talkin' about words?

Forget it.

Yet more proof

that advertisers, corporate America, and their lawyers think the general public is a collective mass of blathering idiots.

Yea, that's right. The fine print? DON'T EAT A F********* FIVE DOLLAR BILL.

Oh, and as a side note, peanuts are processed on machines that may have come in contact with peanuts.


I'm just sayin'.





Monday, May 12, 2008

Arm, Arm, Boob, Boob, Strap

Not sure just yet. But I think I like it.

Featured on Youtube's home page (with disabled embedded code, so click on the image to get hijacked):



Thursday, May 08, 2008

Monday, May 05, 2008

For lack of a better post,

So, my schedule has been pretty crazy over the last three weeks. As tribute, here's something equally crazy. (But definitely more entertaining.)