I appreciate this ad for everything it is. And everything it isn't.
Thursday, March 26, 2009
Monday, March 23, 2009
Wednesday, March 18, 2009
Tuesday, March 17, 2009
Monday, March 16, 2009
Have you heard of YouTube Live?
In a land filled with more, we needed more celebrities.
Thank you, YouTube.
I now know who Chocolate Rain is, what What The Buck is, and now...who Bo Burnham is. Put 'em all in a room together, and you've got YouTube Live.
Looks something like this:
Thank you, YouTube.
I now know who Chocolate Rain is, what What The Buck is, and now...who Bo Burnham is. Put 'em all in a room together, and you've got YouTube Live.
Looks something like this:
Wednesday, March 11, 2009
Connecting the dots
There's something fun about connecting the dots.
We all know the time-honored-client-tradition of showing what you're saying (ergo "see-say"). But seeing and saying the same thing isn't exactly the culprit. What actually makes it bad is what you're NOT doing. And that is, engaging the consumer.
When you're so explicit with what you show and say, spelling it out for the consumer, it's not fun. As a consumer, there's no need for me to participate in your crappy ad if your crappy ad is blunt enough to tell me exactly what I'm supposed to be thinking.
ACT NOW!
Like a comatose patient on life-support, I do nothing but drool.
Imagine giving a toddler a coloring book with all the pictures already colored in. Or - better yet - a connect the dots game that's already been played.
When you're on an airplane and you bust open your copy of American Way (because the brilliant Sky Mall magazine is taken), do you sit idle for your 3 hour flight staring at the crossword puzzle some jackass has already filled in? NO. You steal the magazine of the guy next to you for a fresh puzzle to massage your brain.
When you're made to connect the dots, you're engaged. You fill in the blanks and paint the picture of the story. YOU, in fact, are a vital part of creating that story.
But how do you do it? How do you make something that involves the consumer in a way that also satisfies the client?
I don't know.
But what I do know is this:
Knowing different things - and lots of different things - helps you bridge stuff together that can make people connect the dots, smile, and think different.
Be it cultures, pop culture, sports, food, lighting, medicine, rubik's cubes, or the temperature on the sun's surface. Know more old stuff. Create more new stuff.
It's my knowledge of different cultures (Indian and Pop) that makes this one work my brain:
It's my knowledge of submitting cake orders and sports that makes me fill the gaps in this story:
And I lack a third example for illustration. Which, for some reason, makes me feel incomplete. But there are plenty more - go find your own. And share.
It'll make us all better.
We all know the time-honored-client-tradition of showing what you're saying (ergo "see-say"). But seeing and saying the same thing isn't exactly the culprit. What actually makes it bad is what you're NOT doing. And that is, engaging the consumer.
When you're so explicit with what you show and say, spelling it out for the consumer, it's not fun. As a consumer, there's no need for me to participate in your crappy ad if your crappy ad is blunt enough to tell me exactly what I'm supposed to be thinking.
ACT NOW!
Like a comatose patient on life-support, I do nothing but drool.
Imagine giving a toddler a coloring book with all the pictures already colored in. Or - better yet - a connect the dots game that's already been played.
When you're on an airplane and you bust open your copy of American Way (because the brilliant Sky Mall magazine is taken), do you sit idle for your 3 hour flight staring at the crossword puzzle some jackass has already filled in? NO. You steal the magazine of the guy next to you for a fresh puzzle to massage your brain.
When you're made to connect the dots, you're engaged. You fill in the blanks and paint the picture of the story. YOU, in fact, are a vital part of creating that story.
But how do you do it? How do you make something that involves the consumer in a way that also satisfies the client?
I don't know.
But what I do know is this:
Knowing different things - and lots of different things - helps you bridge stuff together that can make people connect the dots, smile, and think different.
Be it cultures, pop culture, sports, food, lighting, medicine, rubik's cubes, or the temperature on the sun's surface. Know more old stuff. Create more new stuff.
It's my knowledge of different cultures (Indian and Pop) that makes this one work my brain:
It's my knowledge of submitting cake orders and sports that makes me fill the gaps in this story:
And I lack a third example for illustration. Which, for some reason, makes me feel incomplete. But there are plenty more - go find your own. And share.
It'll make us all better.
Monday, March 09, 2009
Another from Chuck Klosterman IV
"I'm sure you've experienced situations where you've had your ideas edited or rewritten when they didn't conveniently fit into somebody else's agenda. And then - when someone asks you about those ideas later - you cant' even argue with them, because now your idea exists in that edited form."
- Colin Greenwood of Radiohead
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