While we're on the topic of POP

What is this you ask?

Well, it's quite simple.

It's a 3 dimensional, miniature replica of a cereal box that juts out into my face on the cereal isle.

Curiously stupid.

But it got my attention.

The name of the "NEW!" cereal was also curiously stupid. Because it's not so much a new name as much as it is a qualifier to distinguish itself from another familiar cereal. And, of course, by that I mean "Honey Bunches of Oats." There's no honey. There's no oats. Just bunches!

And it's tone is almost like it's jeering the other cereal. Like "I can do what you do with JUST bunches! Beat that."

I can't recall any other product ever that has named itself almost in spite of another product within the SAME category made by the SAME parent company. If you can see in the lower part of the picture H.B.O.O. is right beneath it's new brother. Brilliance.

(Also, I felt the inherent need to apologize for my recent lapse in posting, but then I realized I wasn't really sorry. But I do intend to make up for it. Both for the lack of posting and for the not feeling sorry about it.)