Wednesday, December 17, 2008

Tracking study.

Have you ever landed on a web page and wondered "How the F did I end up on this page?"

It's behavior. Your behavior. And it was shaped by all the sites before the one you ended up on. They guided you to something you may not have otherwise seen. And there were other internet-gems that you may have passed up to get to where you are.

In Ad grad school, I was once asked to complete a flow chart of a web session. Tracking where I started. And ultimately, where I ended up. Though it might be a good exercise, it felt a bit contrived. I felt like I HAD to find the next page to go to. I was looking for it. When, in a natural setting, I never feel like I'm looking for it. It just happens.

Something happens to guide me. It seems almost like it's a decision already made for me. And who made the decision? A number of people. From brands, to media, to me.

But maybe there's a way, as advertisers, we can use this. To play internet fate. Who knows where it could take you:



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