So, there's a new place for :30s on the web: right before my CNN video news casts. Typically, they piss me off. Here I am - THIS close to hearing about how Clooney broke his face in a bike accident, and I'm told "hold on for :30s...enjoy this pre-selected, you-fit-the-target ad. Your call is important to us, so please stay on the line."
They usually offer up some sort of Nasonex allergy relief (which I don't need) or some "revolutionary" color printer (which I don't want). But this one hooked me.
It offered up insight and empathy (which I both want and need). Wonder if the writer (presumably from Goodby) was thinking of him/herself when writing this spot?
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