I saw this when it was just the two ads at the bottom. Someone was impressed that one company played off of the other's billboard and posted it to their blog.
Apparently, since then, there have been a few new comers. The funny thing is, the structures above the first two billboards didn't even exist. They had to build them in order to even post their ads.
It's out of India where (so I'm told) the online air industry is heating up. But really. How much is too much?
I think I was a fan until the one at the very top.
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