Emotions can be a tough thing to communicate in the space of a commercial. Here are two that I think did a good job of it. One makes you feel it with visuals. The other with a copy-heavy script (and a dash of thinking/humor).
Which is more effective? Who knows.
*and as a side note - Farmer's should really consider a new font. Every time I see this logo, it reads as "HellPoint" to me.
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