Tuesday, October 16, 2007

Branding Everywhere.


Even in the parking lot.

Glad they passed on the standard "Chipotle customers only. All others will be towed." format.

Could you imagine someone talking to you like that? Grandfathers on porches shout at kids like that. Chipotle isn't a grandfather. And it knows it.

It also knows that its brand has a voice and personality - even when asking people to not park in their parking lot.

Well played.

1 comment:

Dave said...

That is just more evidence that Chipotle is the best.