Helvetica Films.

I'm usually a sucker for those crazy, trendy fonts. The ones with the swirls, twirls, and worn-in marks (Jill Lin knows what I'm talking about).

I'm not often a fan of the clean lines of fonts like Arial and Helvetica. And maybe that's because of the frequent mis-use and abuse of such fonts. But when they're done right, they're 100x better than any trendy font could ever be.

But it usually takes an obsession to get it done right.

I love the people who are obsessed with type. They're hard to find. But they're often worth the search.

Here's one of 'em.