Firebrand, the answer to TiVo?

I've been watching a good deal of Cops and Ninja Warrior (haven't seen it? you're missing out) on G4 lately. And in between the car chases, pavement tackles, and 'ninja killers' there's been this spot running that's promoting Super Bowl advertising brands. (Which is funny because many of the icons they show don't run Super Bowl spots).




So what is it?

This might help to explain:





The answer to TiVo? I don't know.






If you think about it, TiVo has created quite a conundrum for itself. On the one hand, it has been charged responsible for the demise of the traditional :30 spot, but on the other hand, it needs to advertise itself. Tricky trick.

I say, they aren't responsible for advertising's demise, but simply responsible for being a catalyst for change. And I don't think that's such a bad thing.

As long as there are brands, there will be demand for a means to promote it. It might not be called advertising anymore, but it's definitely something. Brandvertising?