iDead

Apparently there's been a large number of iPod related pedestrian deaths in Australia. People listening to iPods (or any other head-phone-utilizing devices) are less likely to pay attention to or hear on-coming traffic. It's what prompted the NSW Police to launch a campaign to increase awareness of the issue.

Driving to work, I see a lot of people on bikes with headphones on. That seems to be an even bigger risk. So whether you're walking, biking, or sitting idly at your desk, be careful when you iPod.

Not sure of the agency, but pretty clever (and morbid and would never been done in the US. Thank God for Aussies).