A lot. Always. But especially if your father is a religious zealot who's out to teach the world a lesson.
Exhibit A: Omar bin Laden. Osama's baby boy who now resides in Egypt and is having a hard time finding sponsors for a multi-month horse race in the name of peace because his last name seems to conjure up everything BUT the thought of peace.
Uh oh. Sounds like a rebranding assignment. Or at least this article from CNN seems to think:
But I'm not sure it's that complicated. Imagine if someone whose last name represents pure-evil wanted to change things for the better. In my mind, the best person to champion the opposite of what some brand/name/thing stands for, is the brand/name/thing itself.
It's like The Grinch. Perhaps his father's heart is 2 sizes too small, but maybe Omar will find the strength of 10 bin Laden's times 2.
*on a slightly unrelated note, I'm a tad disappointed in CNN's recent decision to become Star magazine. Since when does "UFO images, stories swapped by Texans" constitute a real story?
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