In October last year, there was an agency-wide call for creatives. All were asked to work on a client who they may not ordinarily work for day-to-day. But it was an opportunity and the agency wanted to pool together the best of the best. To let everyone contribute. To let every creative have a shot at creating a Super Bowl spot.
3 spots were chosen. Only 2 :30 slots were bought.
Guess which one had a movie-theater premier instead of The Big Game?
The other two that aired:
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