IDK

The first viral to successfully have people not know it's an ad (Don't believe me? Check out the comments below or here). But is that a good thing? I mean, they're jeans. But never once do you see a tight shot of "Levi's" even though that's who it's done for by the up and coming Cutwater.

Good? Bad? Who knows?

I'm not even sure if I like it.

Yet.