Promises

I never made promises lightly
And there have been some that I've broken
But I swear in the days still left
We'll walk in the fields of gold
We'll walk in the fields of gold.
- Fields of Gold, Sting

A bad ad promises.
A promise is a lie because it has not come true.
[Consumers] know better than to listen to a promise because they've all been broken up with when they were in highschool by boys and girls who'd promised to love them forever.
- A promise is an Infomercial, Fenske