Tuesday, November 18, 2008

Doing The Most Good

Sometimes, advertising feels good. Like when you do it for companies that DO good. Like The Salvation Army.

They have a cool thing going on this year. (From TrendHunter) You know those red kettles that old guys stand next to and ring bells as you do your holiday shopping? Well, they've created virtual red kettles (no virtual old men).

It's a way to feel good about donating to a cause by getting OTHERS to donate for you. You send out a link to your virtual kettle and ask friends and family to chip in a buck or two. Before you know it, a buck or two from Uncle Fred and Aunt Pam turns into a buck or two from Nana and Poppy.

Plus - it's competitive. The site keeps track of which individual or team has the most donations. So if your agency wants to get all competitive in an arena other than the ping pong table, here's your chance.

Click the thingy below to fill my bucket with a buck or two. Or click it to find out how to set up your own bucket/team/etc.

Now...back to being cynical and peddling holiday offers on unsuspecting consumers.


(Oh, and the cool thing about this embedded widget - it fills up with red as donations are made reflecting how close I am to my goal amount. See that little bit of gradient there at the bottom? That's my contribution to myself. How rewarding.)


Personal fundraising widget for 2008 Red Kettle campaign

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