Movie Trailer Makers

In many ways face the same issues we do as advertisers. When I was at AdCenter/BrandCenter/the VCU Ad Grad School thing, we even had a few very interesting speakers on the subject.

They have to condense what should be a longer story
into an unnatural :30 or :60.

They can't give too much away,
but have to give enough away to pique interest.

And they have to stand out in a sea of other options movie-goers might have.

Here are a few of my favorites-


Let the pictures tell the story:




Let the words tell the story:




Let the guy tell the story (in a different way):





I was just thinking the other day about the "movie-guy" voice over. The pros and the cons of him.

On the one hand, as soon as you hear his voice your brain automatically realizes (without much thinking) that you're probably listening to a movie trailer. That's good, right? It's a quasi-brand association. It distinguishes them from the Swiffer spot that just came on and subversively tells the listener "hey! you wanted to see that new movie, right? here it is. check it out."

But on the other hand, every other movie trailer uses that VO.

So it distinguishes you and makes you the same all in one VO. So good or bad? I don't know.

Thoughts?